LINKS - TEXT ADS
You have permission to use the following ads in your newsletters, on your webpages, through Google AdWords, or in your advertising campaigns provided that you follow all of the policies stated on this website and any other website on which you advertise. These ads are offered as examples and simply to help you get started. We make absolutely no guarantee that the ads listed below will guarantee that assist you in your earnings, sales, click-through rates, conversion rates, or any other measure. If you decide to use these ads you agree to do at your own risk and you agree to assume all liability for their use.
With that out of the way, let's get onto the "meat" of the discussion: focusing on your reader's benefits. Most solid sales and marketing courses will teach you to address the benefit of your prospect; and the more you are able to identify their "core" benefits - while still maintaining professionalism - the more likely you are to succeed. This is no guarantee, but most sales & marketing trainers will tell you that meeting the benefits has the highest odds of success.
Features, on the other hand, are what the details of the transaction. Remember to sell benefits over features if at all possible. Here are some examples:
BENEFIT: Comfort knowing you will get information that works
FEATURE: A pro bodybuilder's specialized routine
BENEFIT: By following this program you will get lots of smiles from attractive strangers
FEATURE: You will achieve a positive lean body mass change of 5% or more
BENEFIT: You will get in shape FAST!
FEATURE: It takes 6-8 weeks to get in shape
You should get the idea. Benefits include: Fast, Easy, Attraction, Comfort, etc. So emphasize benefits when you can.
FOR GOOGLE ADWORDS:
If you plan on using Google's AdWords, please make sure that you know what you are doing. Assuming you do, here are some sample AdWords ads you can use to help drive business to your website.
# 1:
Stop Wasting Your Money
Learn the secrets that have worked
For 20 years and Mr. Olympia
www.MetroflexGymTraining.com
# 2:
Finally Get Your Goal
Learn from the man who trains
Two Mr. Olympia competitors
www.MetroflexGymTraining.com
# 3:
Look Great This Summer
How to get lean, and be in the best
shape of your life. E-Book reveals all
www.MetroflexGymTraining.com
FOR E-ZINES AND NEWSLETTER SPONSORSHIPS
# 1:
This issue of (the name of your newsletter or e-zine) is brought to you by "Metroflex Gym's Down-To-Earth Guide To Your Ideal Body." This e-book teaches you how to train like a champion, find new ways to reach ANY goal you have much more quickly, and how get the body you want no matter your age, gender, or training goals. Learn from the man whose gym was voted "# 1 Hardcore Gym In America" by Muscle & Fitness Magazine in 2005 by visiting:
http://www.MetroflexGymTraining.com
# 2:
This week's e-zine is sponsored by:
http://www.MetroflexGymTraining.com
Learn how to be in the best shape of your life from the home of multiple Mr. Olympia competitors
Get The Hardcore Body Building Weight Training Plan Here
