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AFFILIATES - KEYWORD EDUCATION

Keywords are the words or phrases which people type into the search engines when searching for a subject.  As an affiliate you will want people to find your affiliate link, click on it, and purchase the e-book so that you can earn your commission.

In order to get people to click on your affiliate link you can do several things:
  • Post your affiliate link on your website either as part of a review, a testimonial, as part of a banner ad, as the link behind the graphic of an e-book cover, or any other ethical way you can send people to your affiliate link
  • Post your affiliate link in an e-mail which you send to your opt-in subscriber list.  These are people who have given you permission to e-mail them.  Please be careful of spamming as we do not condone spam activities.
  • Post your affiliate link on your blog
  • Create a Pay-Per-Click campaign using either Google AdWords, Yahoo Search Marketing, MSN, or any of the other PPC opportunities
  • Write reviews of the product and post them on forums.  Please post these ONLY on forums which accept affiliate links or other forms of advertising.  You MUST comply with the rules for each forum/bulletin board; we are not responsible for your actions or any consequences resulting from policy violations of any particular blog, forum, bulletin board, etc.
  • Send the link to your friends
  • Contribute to an online newsletter or e-zine if you have permission to do so

The majority of the best ways to find places to post your affiliate link (along with any e-book covers, banner ads, free reports, etc.) is to find out for what people are searching online.  Determining the keywords people type into the search engines is a great way to find out how to best position your marketing efforts.  

For example, if your research determines that every month in Yahoo there are 1000 searches for the term "Bodybuilding Meal Plans" (please note that this is a fake example as we have never researched that particular keyword phrase") then you must determine the number of competing sites which offer that same term.  Enter "Bodybuilding Meal Plans" in quotes at Yahoo.com (you can also do this with Google, MSN, or any of the other major search engines you know).  Find out the number of competing websites which feature this keyword phrase.

If the number of competing websites is relatively low (e.g. no more than 5-6 times the number of searches) than consider promoting your marketing efforts around that term.  In this example, 
"Bodybuilding Meal Plans" had 1000 searches, so consider targeting your marketing efforts if there are no more than 5000-6000 competing websites for that search term when entered in quotation marks in Yahoo/Google/MSN.  This will give you at least a fighting chance to appear on the first page (Top 10 search results) for that keyword phrase if you do everything right.

There are several keyword researching tools online, or you can go to the section on Google AdWords (Pay-Per-Click) in the Affiliates section for some recommended sources.

Please feel free to e-mail us with your questions or needs for more resources.

 

 

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