Supplements And Persuasion Writing (Newsletter Archive)  CLICK HERE TO ORDER -- ONLY $39! MetroflexGymTraining.com Newsletter Website:  How To Build Up Muscle | Hardcore Body Building Workout | Body Building Exercise Routine E-mail:  Newsletters@MetroflexGymTraining.com Date:  July 5, 2007 Issue # 22:  Supplements And Persuasion Writing Supplements are still one of the most frequent questions we get from those who haven't been involved with weight training for a long time.  Whether a woman writes and wants to slim down or a guy writes and wants to get bigger, most people write us to ask about supplements.  In the Metroflex Gym Down-To-Earth Guide you may have read how Brian acknowledges supplements, but the ones he has his clients primarily use are those relating to getting extra protein as most people do not eat enough to get the lean muscle they crave.  Any other supplements above the basics are for later in their journeys.  This assumes that everyone is training properly, with intensity and passion, and has the rest of their fitness habits in order.  If you are unsure of your current fitness habits, e-mail us or go back to the free report page to download some of the reports which address all that you need to do. If you have ever studied business writing, sales copywriting, or other persuasion writing techniques you will have most likely read (or read about) Robert Cialdini's book, "Influence."  He studied the underlying psychological factors of why people are influenced to spend money, time, and energy when the products or services may not be in the best interests of those whom are paying.  It is a fascinating read, and it will help you if you feel that you are inundated by the supplement advertisements in the bodybuilding, fitness, fashion, and lifestyle magazines plus commercials you hear on the radio or see on television. While he did not coin this phrase, some in the persuasion marketing circle have called one particular persuasion technique the "Cialdini Principle."  It is a three-dimensional persuasion technique based off of Cialdini's work; and people may use it on you, inadvertently, all the time.  Basically it goes like this: 1)  A third-party authority source is cited/quoted/referenced and you are unable to refute this claim during the time you are being persuaded 2)  A "friend" or other person is cited as having received some benefit from the product, service, etc.  This is where celebrity endorsers come into play during supplement ads, infomercials, or during bodybuilding expos.  Again, you most likely cannot refute their claims during the time you are being persuaded. 3)  The "First Person-Second Person" shift.  This is where the ad says, "We (first person) think that you (second person) should give XYZ a try..." In # 1, the third-party authority could be a medical journal, a magazine, a newspaper, a TV show, a scientific study (watch out for these in the ads as you are unsure who paid to conduct them), etc.  In # 2, the friend (or endorser) would say something like, "When I used XYZ supplement I gained 20 pounds of muscle, lost 30 pounds of fat, my hair grew back, my kids stopped crying all night long, three members of the opposite sex gave me very nice compliments, and I won the lottery!"  In # 3, the First Person-Second Person "shift" could be, "We think if you tried XYZ supplement you will (list a benefit here:  look great, add muscle, lose weight, be considered "hot" for the first time, etc.)."  While there are legitimate supplements out there which can help you with your goals, remember that they are there to "SUPPLEMENT" your training and assume that you have your fitness habits in order.  PLEASE get those in order before spending any money on supplements as eating healthy meals, training properly, drinking water, getting your life and goals in great shape, and staying healthy are FAR more vital to achieving your goals than any supplements out there!  Once you have them in order, do your research and really determine what is best for you.  Then talk with your doctor and/or licensed nutritionist about adding supplements as they may not react well for your body, blood type, previous medical history, etc.  This is even if everyone else taking XYZ has their fitness lives in order and is making great progress with XYZ. ------------------------------------------------------------------------------------------------------------------- SUCCESS STORY Metroflex rocks... all the trainers there are awesome (*ahem* Rendy!), and I've learned more about my body in a 3 month period than I've lived in it for my whole life! Such a great family!! Brian You Rock too!! - Danielle Alexander ------------------------------------------------------------------------------------------------------------------- If you want to meet Brian, Branch Warren, and other Metroflex Gym members consider going to the NPC Iron City Gym Branch Warren show this Saturday, July 7 in Conroe, Texas.  To get more information go to:  http://www.MetroflexGymProductions.com or e-mail Brian at brian@MetroflexGym.com.  You may also call Metroflex for ticket & contest information at (817) 465-9331. The contest will take place at the Lone Star Expo, which is located at 9055 FM 1484 (also known as Airport Drive) in Conroe (Zip Code is 77303). ------------------------------------------------------------------------------------------------------------------- If you want to learn how to get in terrific shape, stop wasting time & money, and learn what has worked for the last 20 years, no matter what your training goals are, then please come visit: http://www.MetroflexGymTraining.com  You will find the down-to-earth, tried-and-true information which is used at Metroflex Gym!  And you will also get free bonus books on how to stay in shape even you are extremely busy (or travel for work), how to generate publicity, and how to get in "The Zone" (the state of mind where you are completely at ease) in any situation!  --------------------------------------------------------------------------------------------------------------------- Thank you for referring your friends to the MetroflexGymTraining.com website and newsletter.  As of this mailing, people in 18 countries and five continents are reading this newsletter!  We want to make sure that your investment in the Metroflex Gym e-book package is nominal in comparison to what you get in return, so remember that you will get: - A free sample chapter of the main e-book (no purchase necessary) - The Metroflex Gym Down To Earth Guide plus multiple bonus books (with purchase) - Free reports which can actually be considered as useful and relevant to you (no purchase necessary) - Unannounced free bonuses for being a customer (with purchase) - A chance to earn extra money by promoting the e-book (no purchase necessary) - A chance to have your success story read by people on five continents! Thank you for being a part of the Metroflex Gym family, Matt Mc Dermott How To Build Up Muscle | Hardcore Body Building Workout | Body Building Exercise Routine Copyright 2007 Bullpen Marketing LLC.  All Rights Reserved.